Traditional advertising were focused on click through. But "traffic to the website" does not make a lot of sense, but "the users reading through the page" does. We have an answer to this to see where users scroll down to on the page, so not only just calculate visitors to the page but also how interested in the page content.
Blue Bee Box provides a reporting dashboard to advertisers so they can see entire report of DSP at their own way.
No other companies have provided this kind of advertising such as transforming plain banner placement to suitable ones, but we do.